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20% Rabatt mit dem Code FIRST20

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The first 20 customers save 10% with the code FIRST20

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From an idea to reality

From an idea to reality

LÆY accompanies you along the way - from the first sketch to the final piece, with the quality your brand deserves.

Why do we offer this?

Our mission - growth through sharing

At LÆY, we believe that real strength lies in authenticity and openness.

LÆY stands for quality, depth and authenticity. In an industry that is often characterised by secrecy and interchangeability, we deliberately take a different approach: we share our knowledge, our tips and our processes so that young brands can grow. We know that nobody can replace LÆY - and that is our strength. Instead of closing ourselves off from the competition, we are convinced that real success comes from collaboration. Because our vision is to make fashion a form of expression that lasts - for us and for you.

Insider tips and expertise

Gain exclusive insights into the fashion industry and benefit from our expert knowledge.

From 50 pieces per color

Customised collections, even in small quantities - for the perfect start.

Full production

Your vision, individually realised and manufactured to a high standard.

Familiar and close

A team that speaks your language and takes care of everything for you abroad.

High-quality manufacturing

Your designs deserve the best - LÆY guarantees quality and precision in every garment.

We understand you the best

We were once where you are right now.

At LÆY, we know how challenging the first steps for new fashion brands can be. That's why we take care of the entire production for you, helping you avoid pitfalls and create authentic collections that will be remembered. From material selection to sustainable production methods - we make your vision tangible.

The vision takes shape

Every unique collaboration begins with a shared vision. This is where we lay the foundation that connects your company and LÆY and brings your brand to life in design.

Step 1

Kick-off meeting - Understanding your vision

We get to know your brand, your ideas and your design concept in an initial meeting.

 

Step 2

Material selection & design advice

By mutual agreement, we will give you tips on the choice of materials and show you the best sustainable options to make your products strong.

 

Step 3

Prototype & sample production

Our experts now create the first prototypes with our network of first-class manufacturers in Europe - you can experience and customise your design up close. This process usually takes 6 weeks.

 

From draft to statement

Here, concept becomes art: the designs are brought to life, perfected and finally manufactured with care and precision for your brand.

Step 4

Perfection in every detail

Fine-tuning and detailed work is carried out in a personal or virtual meeting until every element fits - for maximum precision and satisfaction. Depending on the extent of the customisation, the final delivery of the goods may require a longer production time - depending on the scope and speed of the feedback.

 

Final step

Production & delivery

After your final feedback, production begins - high-quality, precise and exactly according to your ideas. Finally, your goods are delivered to you.